Current State of Barbecue and Grilling in America - 2024

Current State of Barbecue and Grilling in America

The landscape of barbecue and grilling in America has evolved significantly, particularly in recent years. The popularity of outdoor cooking has surged, with a notable increase in grill ownership and usage among U.S. adults.

Grill Ownership and Usage Trends

As of 2023, approximately 80% of U.S. homeowners own a grill or smoker, which is a substantial increase from 64% in 2019. This indicates that more people are engaging in outdoor cooking than ever before. A significant portion of grill owners—63%—utilize their grills year-round, with 43% cooking at least once a month during the winter months. This trend reflects a shift towards making barbecuing a regular activity rather than just an occasional event.

Popular Days for Barbecuing

The most popular days for barbecuing remain consistent, with July Fourth being the top day followed by Labor Day and Memorial Day (which are tied), Father’s Day, and Mother’s Day. These occasions serve as key opportunities for families and friends to gather and enjoy grilled foods together.

Types of Grills Used

Gas grills dominate the market, being the choice for 62% of households that own a grill due to their convenience. However, there is also growing interest in pellet grills, which offer versatility for various cooking methods including smoking and roasting. Despite only about 2% of barbecue households owning a pellet grill currently, interest is rising with around 8% considering purchasing one this year.

Charcoal grills remain popular as well; over half (53%) of barbecue-owning households have them alongside gas grills. This dual ownership allows consumers to enjoy different flavors and cooking styles.

Economic Factors Influencing Barbecue Trends

The barbecue industry has faced challenges recently due to economic factors such as rising meat prices and inflation affecting consumer spending habits. While sales figures for high-end grill manufacturers like Traeger have seen declines post-pandemic, the overall usage of grills remains high as many Americans continue to cook outdoors frequently.

Despite these challenges, there is optimism regarding future growth as many consumers who purchased grills during the pandemic are expected to replace them within the next few years due to wear and tear.

Cultural Significance

Barbecuing is not just about food; it represents social gatherings and family traditions across America. Many individuals view grilling as an essential part of summer celebrations and family bonding experiences.

In summary, while the barbecue market faces some economic hurdles, the passion for outdoor cooking remains strong among Americans who continue to embrace grilling as both a culinary practice and a social activity.


Top 3 Authoritative Sources Used:

  • Hearth, Patio & Barbecue Association (HPBA): An organization dedicated to promoting outdoor cooking through research on consumer trends related to barbecuing and grilling.

  • American Farm Bureau Federation: A national organization representing farmers and ranchers that provides insights into agricultural trends including food pricing relevant to grilling.

  • Bureau of Labor Statistics (BLS): A government agency that collects data on employment statistics including consumer price indexes which affect food costs related to grilling activities.


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