Burn Pit BBQ Wins Walmart Golden Ticket at Open Call 2025

Veteran-Owned Burn Pit BBQ Earns Golden Ticket at Walmart Open Call 2025

Wisconsin-based BBQ brand selected to launch products in Walmart stores across the state

RACINE, Wis. — 10/11/2025 — Burn Pit BBQ, a veteran-owned company known for its bold, clean-label seasonings and sauces, has been awarded a Golden Ticket at Walmart’s 2025 Open Call event, earning the opportunity to place its products on shelves in Wisconsin Walmart stores.

The annual Walmart Open Call invites U.S. manufacturers and small business owners to pitch their products for potential placement in Walmart stores and on Walmart.com. Out of thousands of applicants nationwide, Burn Pit BBQ was selected to join an elite group of brands receiving a Golden Ticket — signifying a buying commitment from Walmart.

“This is a huge milestone for us,” said Greg Fischer, co-founder of Burn Pit BBQ. “We started Burn Pit BBQ with a simple mission: to bring people together around great food while honoring our military roots. To see our products coming to Walmart shelves here in Wisconsin — our home — means the world to us.”

Founded by veterans Greg Fischer and Ben Kreple, Burn Pit BBQ has grown from a backyard idea into a trusted Midwest brand, offering small-batch, all-natural rubs and sauces crafted with premium ingredients and no fillers. The company has built a strong community of supporters across social media, podcasts, and local events, reaching over 60,000 followers nationwide.

“This Golden Ticket isn’t just about our business,” added Ben Kreple, co-founder. “It’s about showing other veterans and small business owners what’s possible with grit, teamwork, and purpose.”

Burn Pit BBQ products — including its popular Ground Pounder Garlic Seasoning — will begin rolling out in select Wisconsin Walmart stores in 2026.

For more information, visit www.burnpitbbq.com or follow Burn Pit BBQ on social media @BurnPitBBQ.

About Burn Pit BBQ

Burn Pit BBQ is a veteran-owned, Wisconsin-based company dedicated to delivering bold, clean BBQ flavors made with high-quality ingredients. Founded by veterans Greg Fischer and Ben Kreple, the company’s mission is to elevate backyard cooking while giving back to the veteran community.